Chessian Consultants

Today, it is evident that many previously effective traditional techniques of marketing have been displaced by digital media. At the end of 2016, according to eMarketer, digital ad spending surpassed TV ad spending. Now more than ever, businesses must have a digital and social media marketing strategy. Compared to traditional marketing, digital marketing has the advantage of being quicker, less expensive, and more efficient. For a small portion of the expense of a TV ad or print campaign, an email or social media campaign can link a marketing message to a targeted segment of consumers.
The simplicity of results tracking is one of the key advantages of digital marketing. Real-time monitoring of response rates for digital campaigns is possible.

Businesses may measure client responses in great detail with the correct data.
These developments in digital marketing have brought to light the need of having the necessary technical abilities.

Why it’s crucial to have knowledge of digital marketing
Businesses need to find, hire, and train employees with the appropriate capabilities in order to successfully implement their digital marketing plans.
Marketing must adapt to the digital transformation of life. One of the most popular industries in the world right now is digital marketing, where qualified applicants can find a tonne of well-paying positions.
No matter what their area of expertise, the perfect candidate is frequently a hybrid who is strong in a variety of areas.

Although individuals on a team may have particular capabilities in analytics, social media, content production, or demand generation, it helps if everyone is aware of the work being done across the firm and has the ability to work together. Digital marketers should be aware of how the many fields interact, regardless of their particular areas of expertise. This implies that the most effective members of any marketing team are those that possess knowledge and expertise in a variety of digital marketing techniques.

In order to create a successful team, hiring managers must assess the combination of soft and hard abilities candidates possess. Managers need marketing teams where individual contributors are creative problem solvers with a blend of abilities that make them nimble team players.

Change is happening faster now. To prevent falling behind owing to a digital marketing skills gap, both individuals and managers must continuously analyse and assess their knowledge of the field and act fast to fill any gaps.

The lack of marketing talent
According to research from Fractl and Moz, who looked at over 75,000 job listings on, marketing expertise is actually in great demand, but recruiters are having trouble filling positions. In a blog post on the report, Kelsey Libert stated that “many believe this quick rate of change has generated a marketing skills gap, making it harder to recruit people with the technical, creative, and business proficiencies needed to thrive in digital marketing.”

How to address the skills gap in digital marketing
The first step for job searchers who want to work in digital marketing is to clearly recognise where they can fall short and what skills they need to make up for it.

Candidates must choose whether they want to focus on developing “hard” analytics abilities or “softer” skills like demand generation.

Every facet of digital marketing requires qualified professionals, which businesses need. People with experience in scripting, filming, and editing videos are needed for digital video. Websites and social media platforms require individuals with experience in SEO, SQL, HTML, CSS, and CMS. Many businesses rank data analysis as one of the most crucial skills in digital marketing.

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New Delhi, India
Brimley Road, Scarborough, ON




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