Dissecting the Three Stages of Design Thinking
The innovative strategy that businesses are using to communicate with customers and comprehend their demands is called “Design Thinking.” With real data based on consumer feedback, Design Thinking seeks to replace product design techniques like “we think we can estimate what the customer wants.” Delivering a product that excites customers and meets their individual needs should result in sales or some other type of success metric.
Airbnb is an excellent illustration of how Design Thinking boosts a company’s growth. By all appearances, the company was founded by accident. In 2007, The company’s founders had just relocated to San Francisco, and they were having trouble and spending a lot of money on rent. The creators started renting out their sofas as a cheap substitute for the expensive local hotels as a way to make extra money. It was a good concept. The concept came about somewhat by accident. The leadership team of Airbnb has started a constant sequence of a minor, incremental updates to its services, each of which is examined through a Design Thinking process, in an effort to grow the company to a $25 billion enterprise. Today, Airbnb offers more than just couch rentals. Today, Airbnb offers more than just couch rentals. Today, Airbnb serves as a hub for travellers to book vacation experiences throughout the globe, with each destination carefully selected to meet or surpass travellers’ expectations.
Making Your Work Validate Using Design Thinking
Your teams’ ability to focus on design thinking will typically progress through three phases. There are three phases:
- Collaborate
- Innovate
- Accelerate
Together with your client and the client’s customer, each stage is fulfilled. The idea of so many people working together may seem strange at first. You require so many people, though, for a good reason. Design Thinking is not a process where you labour hard for months before making a major announcement. The Design Thinking method consists of a number of quick steps that involve various teamwork activities. Every exercise has only one objective: How can we confirm that the work we are doing satisfies the requirements set out by the client in terms of certain values?
The main idea of all three levels is the validation of your actions. Always take your work at each level and share your conclusions with the client. As a result, rather than assuming what the customer wants, you will have a product that meets that requirement. Depending on the job, you may need to involve a different number of people in Design Thinking exercises.
Stage 1: Collaborate
Understanding your customer is, in many ways, the first step in the Design Thinking process. Knowing the customer better will reveal the driving forces behind their behaviour. What are their gains from the work? What obstacles are standing in the way of the customer’s greater success? Moving through this step, for instance, will reveal quantifiable reasons why the client’s sales are down if the customer is a sales manager and their sales are declining. The time of the sales managers may be consumed by complicated reporting processes to the tune of 75%. The sales managers’ time will be saved by a finished product that streamlines reporting. boosting their client interaction time and, hopefully, their sales.
Stage 2: Innovate
The “Innovate” step of Design Thinking is the most enjoyable for many teams. Rapid ideation and creation take place at this level. It is important to remember that the findings from the Innovate stage will have no foundation if the first Collaboration stage’s job is not completed.
Stage 3: Accelerate
Your suggestions will be Accelerated in the last step. You should constantly validate each incremental step with your customer, just as you should have done in the earlier stages.