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The Development of Digital Marketing Over Time

Every working professional is expected to be conversant with at least the fundamentals of digital marketing in a world where over 170 million...

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Investigating Starbucks’ Marketing Plan: The Key to Success

The dedication to continuous branding has made Starbucks a major success today, placing 5th on Fortune’s list of the World’s Most...

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Dissecting the Three Stages of Design Thinking

The innovative strategy that businesses are using to communicate with customers and comprehend their demands is called “Design...

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What Internet marketers can learn from fraudsters?

Cold calling, emailing, and other traditional sales methods are becoming obsolete. Effective sales nowadays involve a process that mixes...

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Why Your Organization Needs Digital Marketing?

Today, it is evident that many previously effective traditional techniques of marketing have been displaced by digital media. At the end of 2016,...

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What Are The Differences Between SEM And SEO?

The online market is still expanding very quickly. Nearly every industry can be found online, therefore any company that wants to succeed must be...

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Four Learning Trends for the Age of the Digital Economy

Now, where are we? There is now no alternative to digital disruption in business. Either people and businesses must adjust to these changes, or...

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Advice for Getting a Digital Workforce Ready for 2022

The concept of the “digital workforce” is evolving, moving from being just a buzzword of the tech industry to a real-world phenomenon that impacts...

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Corporate Succession Planning: Developing Leaders for the Needs of the Business

The phrase “succession planning” may conjure up images of ancient rulers transferring authority from one generation to the next....

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Five Ways Upskilling at Your Company Will Reduce Costs and Increase Productivity

Businesses invest in a variety of capital, including facilities, equipment, and technology. However, the human capital of a company may be its...

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